Shoe Carnival ad campaign stars Lifetime’s ‘Devious Maids’

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.



“We are excited to announce our strategic collaboration with Lifetime and the television series ‘Devious Maids’ as we continue our first ever national advertising campaign,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We believe that this unique marketing collaboration will resonate well as we expand into new markets and move deeper in existing markets to truly show customers that there is always something new for them to discover at Shoe Carnival for the entire family.”

Shoe Carnival’s national campaign with the series and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.



“Devious Maids” is executive produced by Marc Cherry and Eva Longoria, and stars Ana Ortiz, Dania Ramírez, Roselyn Sánchez, Edy Ganem and Judy Reyes as five maids with ambition and dreams of their own while working for the rich and famous in Beverly Hills. Longoria will direct the series’ eagerly anticipated season two opener, marking her television directorial debut.



Shoe Carnival is a leading retailer of value-priced footwear and accessories which operates 382 stores in 32 states and Puerto Rico.