Retailer Campaigns

As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.

Atlanta - Flip Flop Shops has signed a master franchise agreement with Happy Toes Caribbean that calls for the establishment and development of at least 20 new shops throughout the islands, the first of which will open in Aruba in late 2014. The master franchise rights agreement also covers the management of three established stores in St. Thomas, St. Maarten and Curacao.

Hoffman Estates, Ill. - Sears Hometown and Outlet Stores, Inc. opens its newest Florida Sears Home Appliance Showroom on April 25, in Sunrise. The Sunrise location is one of six Sears Home Appliance Showrooms Michael Myers owns and operates.

Pittsburgh – GNC Holdings Inc. is launching a new national brand campaign: "Beat Average." The campaign is designed to open a conversation with health-and-wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average.

Philadelphia — Century 21 has signed into The Gallery in Center City Philadelphia. It is the iconic fashion retailer’s first location outside of the New York market, according to the Pennsylvania Real Estate Investment Trust, the owner and manager of The Gallery.

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

Seattle – Nordstrom Inc. plans to open a Nordstrom Rack at Winrock Town Center in Albuquerque, New Mexico. The approximately 33,500-sq.-ft. store is scheduled to open in fall 2015.

The new Nordstrom Rack will be the company's first retail location in New Mexico.

The National Retail Federation’s ongoing effort to highlight the industry’s value and career opportunities have been expanded with two new initiatives.

Jelly Belly Candy Co. will celebrate its American heritage with the introduction of two new patriotic bags of Jelly Belly jelly beans.

The All American mix, which consists of Very Cherry (red), Coconut (white) and Blueberry (blue), is now available in a 3.5-oz. bag that features Mr. Jelly Belly waving the American flag. The 3.5-oz bag of Very Cherry — the top-selling jelly bean flavor, according to the company — now features an updated design with a white gingham pattern and a graphic of ripe cherries that bring to mind summer picnics.

Atlanta -- Boutique accessories and jewelry designer Kendra Scott will add two new Atlanta-area stores – one in Buckhead at The Shops Around Lenox, and the other in Alpharetta, at the Avalon Center.

The Shops Around Lenox store opens April 26, and will feature an interactive Kendra Scott Color Bar, where customers can design and personalize one-of-a-kind jewelry.

The Avalon Center store in Alpharetta is slated to open fall 2014.