Retailer Campaigns

San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before. 

To celebrate the busiest monogramming season of the year, Lands’ End is launching #MonogramMonday.

By Kosha Gada  

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

Fremont, Calif. - Men's Wearhouse will open the first-ever Joseph Abboud retail store in midtown Manhattan in spring 2015. The store follows the launch of JosephAbboud.com in early November.   

New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

The ranks of smokers may be dwindling but there is one place where lighting up remains socially acceptable and one iconic brand is capitalizing on the situation.