Macy’s Black Friday deals include giveaways via its mobile app

NEW YORK -Macy’s is enhancing its Black Friday promotions by giving away a million dollars in prizes in stores nationwide during doorbuster hours. Beginning at 6 p.m. local time on Thanksgiving Day, customers will have a chance to win big, scoring digital gift codes that can be used instantly for Black Friday purchases.



“As customers navigate their shopping route throughout the store, they will be able to score digital gift codes offering instant wins via Macy’s mobile app,” said Martine Reardon, chief marketing officer at Macy’s. “This element of surprise along with a playful new commercial featuring our official holiday ambassador, SpongeBob SquarePants, is certain to add a new element of fun to our customers’ shopping experience on Black Friday this year.”



Using Macy’s mobile app, customers can scan QR codes in-store to enter the instant win experience during doorbuster hours, beginning at 6 p.m. Thursday, Nov. 27 through 1 p.m. Friday, Nov. 28, and Saturday, Nov. 29 from 7 a.m. to 1 p.m.



Upon scanning, customers will see if they have won a digital gift code worth $10, $25, $50 or $250. At the end of each hour, a new pool of prizes becomes available and customers can play again.