Field & Stream plans omnichannel promotion for store opening

Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.



To commemorate Father's Day weekend, Field & Stream will select three registered campers who use #wheretraditionsbegin to share their Father's Day photo or story to receive a VIP campout experience with an outdoor prize package. Campers will also have the opportunity to participate in exclusive activities, including a catered cookout and “campout challenges.”



"We are excited to open the Erie Field & Stream store and host our first-ever Field & Stream Camp 1871 campout," said Jack Barnes, general merchandise manager, Field & Stream. "We look forward to providing great brands, products and customer service to all outdoor enthusiasts."