Retailer Campaigns

New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.   

Canton, Mass. –- Dunkin’ Donuts has signed a multi-unit store development agreement with existing franchisees ABDD Arizona to develop seven restaurants in Phoenix. The group's first restaurant from this franchise agreement opened Oct. 27.  

Bentonville, Ark. –- Sam’s Club will launch its Black Friday sale online on Thursday, Nov. 27 just after midnight EST with free standard shipping on Black Friday items. Members can continue shopping in clubs starting at 7 a.m. on Friday, Nov. 28.

North Plainfield, Ill. -- With momentum picking up as the holiday shopping season approaches, retailers polled in Levin Management’s 2014 Pre-Holiday Retail Sentiment Survey are showing strong enthusiasm for seasonal sales potential. The findings also indicate expectations for strong pre-December shopping and plans for stepped-up temporary hiring with positions that may carry into the new year.  

Bentonville, Ark. -- For the third consecutive year, Wal-Mart workers at about 1,600 stores are prepping to protest on Black Friday to demand better wages and benefits.   According to pressure group OUR Walmart, the protestors are demanding a $15/hour wage and consistent full-time hours.  

New York -- Entertainer Nick Jonas joined Lord & Taylor/Hudson’s Bay president Liz Rodbell for the unveiling of the department store’s annual holiday windows on NYC’s Fifth Avenue on Thursday, marking the 100th anniversary of the retailer’s holiday window program.  

Columbus, Ohio -- Big Lots has launched a marketing program around spurring holiday home décor purchases by declaring Nov.16-22, 2014, as the nation's first Decorate Your Home for the Holidays Week.  

Perhaps the most aggressive traffic and sales generating promotional effort this Black Friday comes courtesy of Old Navy.

The Old Navy division of Gap, Inc., plans to open its more than 800 stores at 4 p.m. on Thanksgiving day and will price all merchandise at half off for 31 hours until stores close at 11 p.m. on Black Friday. And, if the 50% markdown isn’t sufficient to motivate shoppers, the retailer plans generate store traffic by giving away $1 million to one lucky customer and 1,000 $200 gift certificates.

Dollar General is leveraging the expansive reach of its more than 11,500 stores this holiday season to benefit several organizations aligned with the retailer’s mission of serving others.

The retailer is partnering with St. Jude’s Children’s Research Hospital’s Thanks and Giving campaign and the U.S. Marine Corps Reserve Toys for Tots Foundation’s “You’re the Hero” toy drive, as well as other local toy drives, to offer customers an opportunity to give back this holiday season.
 

HHgregg CEO Dennis May said the retailer is approaching Black Friday differently this year, including opening its stores earlier than Best Buy on Thanksgiving Day and offering 40% storewide discounts.

HHgregg will open its stores at 4 p.m. on the holiday, an hour earlier than Best Buy and two hours earlier than most other retailers who plan to open Thanksgiving Day. The retailer also said its Black Friday Now promotion will begin Nov. 20 and run through Nov. 29 and will offer up to 40% off all items in the store.