Retailer Campaigns

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.

Kohl’s is backing up its commitment to families by sponsoring a museum promotion called Thank You Thursday in Milwaukee.

The retailer will be offering free general admission to the Museum Public Museum on the first Thursday of every month. Kohl’s Thank You Thursday marks the first time ever free general admission has been regularly provided to the public and will kick off on June 4.

Outdoor specialty retailer Gander Mountain remains on a path for national expansion with its recently opened store in El Paso giving the operator of 160 units its westernmost presence.

Most of St. Paul, Minn.-based Gander Mountain’s stores are concentrated in the upper Midwest and Mid-Atlantic state, but recent years have seen a steady incursion into new markets in the south and West. Prior to the opening of the 61,000-sq.-ft. El Paso location on May 26, Gander Mountain’s westernmost market was Denver where it operates two stores.

Columbus, Ohio – Big Lots Inc. beat Wall Street predictions for profit and revenue with a solid performance in the first quarter of fiscal 2015. Improved gross margin helped Big Lots increase net income by a factor of roughly 10, to $32.21 million from $3.35 million the same period a year earlier.

Net sales slipped 0.1%, staying at roughly $1.28 billion. A reduction in stores offset same-store sales growth of 1.6%.

New marketing efforts at Express appear to be resonating with customers, as the retailer posted a strong first quarter performance.

With hurricane season fast approaching, the Home Depot wants to encourage residents to shop its stores for storm-related gear by hosting nearly 700 storm workshops on May 30 from Texas to Maine.

Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.

“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.