Retailer Campaigns

Perhaps the most aggressive traffic and sales generating promotional effort this Black Friday comes courtesy of Old Navy.

The Old Navy division of Gap, Inc., plans to open its more than 800 stores at 4 p.m. on Thanksgiving day and will price all merchandise at half off for 31 hours until stores close at 11 p.m. on Black Friday. And, if the 50% markdown isn’t sufficient to motivate shoppers, the retailer plans generate store traffic by giving away $1 million to one lucky customer and 1,000 $200 gift certificates.

Dollar General is leveraging the expansive reach of its more than 11,500 stores this holiday season to benefit several organizations aligned with the retailer’s mission of serving others.

The retailer is partnering with St. Jude’s Children’s Research Hospital’s Thanks and Giving campaign and the U.S. Marine Corps Reserve Toys for Tots Foundation’s “You’re the Hero” toy drive, as well as other local toy drives, to offer customers an opportunity to give back this holiday season.