Holiday help hits retailer inboxes early

Bronto Software has released the 2015 version of its popular Holiday Resource Center to help retailers optimize marketing strategies and drive sale growth.

Bronto Software, acquired by Netsuite earlier this year, is a leader in commerce marketing automation. Its annual Holiday Resource Center provides retailers a host of practical, tactical and inspirational resources and advanced planning tools such as a month-by-month planning guide, downloadable workbooks, marketing tips and recommendations and examples of successful and unsuccessful holiday-centric campaigns. To access the Center click here: bronto.com/holidays.

"Getting an early start on holiday planning can often make or break yearly financial performance for retailers, which is why we've designed the Bronto Holiday Resource Center in an innovative way to help commerce marketers jump-start holiday planning," said Jim Davidson, head of research for Bronto Software. "At the same time, we aim to arm retailers with the essential knowledge they need to enhance marketing performance and drive holiday sales."

For example, Bronto's 2015 Holiday Resource Center includes:

• The Top 12 Marketing Tips for the Holidays – A whitepaper that provides proven insights for optimizing holiday marketing performance, along with examples from top retailers illustrating best and worst practices.

• The Month-by-Month 2015 Holiday Planning Guide – A step-by-step guide to the weeks and months leading up to the busiest time of year that helps marketers stay on track with their planning goals. Downloadable templates can help marketers get started with tactical campaign activities.

• Holiday Season Calendar – A printable and sharable one-page calendar to keep key holiday dates and shipping deadlines top of mind.

• Holiday Email Marketing Lookbook Series – The third annual, four-part lookbook series illustrates best and worst practices, including Black Friday and Cyber Monday campaigns, to educate retailers on how to develop their own creative marketing programs and promotions.

Bronto's 2015 Holiday Resource Center