Retailer Campaigns

Barnes & Noble is launching a Twitter giveaway to promote its famous in-store Storytimes.

The bookseller announced that its April lineup of free Storytime events includes a Picture Book of the Month selection, as well as a Twitter giveaway to encourage parents and children to attend.

Bellport, N.Y. – Perfumania Holdings is launching a new digital corporate platform. Conceived and built by Ready Set Rocket, the new Perfumania digital corporate presence includes a fully redesigned corporate website.

In addition, Ready Set Rocket set forth a digital strategy for the new Perfumania Holdings digital corporate identity focused on the following core elements:

Sportsman's Warehouse is trying to increase its appeal among women with a promotion aimed at outdoorsy ladies.

The retailer plans to host its 5th annual Ladies' Night on March 26. The company says the event will celebrate the growing number of women who regularly participate, or are just becoming involved in, outdoor sports such as hunting, fishing, camping and shooting.

Sears and Craftsman have kicked off their second annual “MAKEcation” promotion with a sweepstakes that sends the winner to an event this fall in Brooklyn. 

From now through July 31, Craftsman Club and Shop Your Way members can enter for a chance to win a trip to this experience by visiting www.craftsman.com/makecation.

Walmart vice president of U.S. manufacturing Cindi Marsiglio shared new details about a first-of-its-kind event planned for early July in Northwest Arkansas to advance the retailer’s $250 billion domestic sourcing agenda.

During a fast-paced presentation Thursday morning organized by a group called Doing Business in Bentonville, Marsiglio shared wide-ranging insights regarding the company’s 10 year, $250 billion domestic sourcing commitment unveiled in January 2013.

The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.

Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. The awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.

Seattle – Starbucks Corp. is publicly calling for better race relations and public discussion of racial issues in the U.S. The company took out full-page advertisements promoting better race relations in the New York Times and USA Today earlier this week, and also is encouraging employees and customers to participate in the effort.

PetSmart is hoping to lure more Martha Stewart fans to its stores with a new line of natural, Made-in-the-USA pet products.

The retailer already sells Martha Stewart pet products, but it is now launching the Martha Stewart Pets Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) hosted a category review for Bi-Lo Holdings at ECRM’s Snack & Dry Grocery event in February.

Bi-Lo, which operates approximately 800 stores under the Bi-Lo, Harveys, and Winn-Dixie supermarket banners, met with more than 70 suppliers over three days, including potential participants in its Supplier Diversity Program.

JCPenney has lost its chief marketing officer at a time when the company has been trying to rebuild its brand image.