Wal-Mart launches anti-hunger initiative

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.



Wal-Mart’s suppliers aim to donate enough to help Feeding America secure 75 million meals for affiliate food banks across the country. Wal-Mart and its suppliers are inviting customers to take action in store and online to generate support for Feeding America and its nationwide network of 200 food banks.



“At Wal-Mart, we believe every family should have access to affordable, nutritious and sustainably grown food, but this is not the reality for millions of Americans,” said Kathleen McLaughlin, president of the Wal-Mart Foundation and senior VP of Wal-Mart sustainability. “This spring, we’re making it easy for our customers to give back to those in need in their local community by taking simple actions in store or sharing photos online.”