Retailer Campaigns

The opening of the newest Saks Fifth Avenue Off 5th location near downtown Chicago is a big deal literally and figuratively.

The newest Off 5th is located in the NEWCITY development at Lincoln Park on the northern fringe of downtown Chicago at 1457 Halsted Street at the intersection of North Clybourn Avenue. The store is the company’s 100th Off 5th location in North American, its seventh in Illinois and the second in downtown Chicago following the April 14 opening of the first location as 6 S. State Street.

One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

Serena & Lily has opened a flagship in a landmark structure in Wesport, Connecticut.

The 3,100-sq.-ft., three-story store is located in the historic Kemper-Gunn House, which was built in 1889 in the Queen Anne Victorian style. The retailer worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior façade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

Wireless provider T-Mobile is launching a major retail expansion drive this year.

The company plans to open 400 of its own branded stores this year, according to a report by Fortune.

“We always just follow what the customer really wants,” T-Mobile’s chief operating officer Mike Sievert told Fortune, and customers, he added, have been “very clear” that “they prefer to do business at a fully branded store.”

HomeGoods, Stein Mart and Sierra Trading Post will fill a 76,000-sq.-ft. void created by the closing of a Kmart store at the Maple Village shopping center in Ann Arbor, Michigan.

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.