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eBags opens new customer targeting effort
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.
eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.
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Furniture giant to open first retail store
Furniture manufacturer Herman Miller will continue its transformation from a maker of modern office furniture to a lifestyle brand with the opening of its first retail store. The store, opening in late 2016, will be located in the company’s recently opened flagship in Manhattan’s Gramercy neighborhood. The non-retail components of the flagship—the Herman Miller and Geiger showrooms—are already open, by appointment.
