Retailer Campaigns

Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

Olapic is now part of the Facebook Marketing Partner Program.

Arts and crafts chain Hobby Lobby is embarking on a mission to give away millions of Christmas gifts to chidren in need this holiday season, a mission that will likely appeal to many consumers in its target market.

The retailer announced is partnering with the world's largest Christmas project of its kind, Operation Christmas Child, which is a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham.

The company, the PGA Tour’s exclusive off-course/off-airport retail partner, has built a business dedicated to providing golf enthusiasts of all levels access to the same technology and expertise that card-carrying Tour pros enjoy. Stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club-making and repair facility.   

Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

Now through Oct. 6, Food Lion shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion.