Retailer Campaigns

Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.  

Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.  

Parents making back-to-school purchases are willing to open their wallets, if the price is right.   That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.  

J.C. Penney and Sears are turning up the heat on one another in the appliance category — and that translates into good news for consumers.     Penney began rolling out expanded appliance departments to stores nationwide this past weekend, offering aggressive price cuts and other special deals, Fortune reported.   

J.C. Penney and Sears are turning up the heat on one another in the appliance category — and that translates into good news for consumers. Penney began rolling out expanded appliance departments to stores nationwide this past weekend, offering aggressive price cuts and other special deals, Fortune reported.

Urban Outfitters, which has a history of selling products that can sometimes cause offense (at least to some consumers),  has entered the presidential debate.   The chain is offering a range of merchandise criticizing Donald Trump, Bloomberg reported, including  a book of Trump quotations styled to look like Chinese communist leader Mao Zedong’s Little Red Book.   

Walmart has not been sitting idly by while Amazon racks up sales and attention for its Prime Day event.   The discount titan launched its own online sales promotion July 1. Offerings include a free 30-day trial of its ShippingPass program, which offers consumers unlimited, two-day free shipping for a year, special online rollback prices which will last 90 days or more, and free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15.