Retailer Campaigns

Home furnishings retailer West Elm will open a new store in downtown Reno, Nevada, on Aug. 11.    The 11,000-sq.-ft. store is located on the main floor of the former U.S. Post Office building, which has been transformed into The Basement marketplace, an underground venue with a mission to create a multi-use incubator space of both retail and food vendors celebrating handicraft.   

Nordstrom is doubling down on its partnership with J.Crew Group’s Madewell brand.   The department store chain plans to expand the brand to an additional 20 stores this fall.  It’s the third distribution expansion since the initial launch of the partnership in March 2015, and will result in the retailer carrying Madewell goods in a total of 76 locations in the U.S. and Canada, as well as on Nordstrom.com.