Retailer Campaigns

Dyson, the consumer electronics brand best known for it pricey vacuum cleaners, has opened a store in the heart of London’s main shopping district.   The sleek, futuristic-looking store, on Oxford Street, is designed to allow shoppers to see and test Dyson’s complete line of vacuum cleaners, fans, heaters, humidifiers and other products, with some 65 items on display. It also has 64 different dust/dirt samples and four floor surfaces available on which customers can to test vacuum cleaners.   

Tuesday, July 12 marks the return of Amazon Prime Day.   Based on last year’s results, Amazon will grab a sizable chunk of all online sales that day. Special “countdown deals” starting July 5 will also help funnel more e-commerce traffic than normal in Amazon’s direction. Walmart is countering with its own July online sales event built around its ShippingPass free shipping program.  

You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts.   According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.  

Malls and outdoor centers are increasingly seeking out small and local merchants to help them stand out from the competition.   Kimco, for example,  has expanded a program that offers small businesses one year of free rent and reduced property charges, CNBC reported.  Originally started in California four years ago, the program has since been expanded to centers in 19 states.    

Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

Brookshire Grocery Co. is expanding with a new neighborhood format.    The Tyler, Texas-based supermarket operator will open 26 locations this summer under its new Spring Market banner. The stores will be on the sites of former Walmart Express stores that Brookshire is in the process of acquiring. (The acquisition is scheduled to close in July.) The locations range from southern Louisiana to west Texas.  

Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.