Retailer Campaigns

Brick-and-mortar sales metrics were below expectations in September, but not all was lost.

According to the September 2015 Retail Performance Pulse report from brick-and-mortar analytics firm RetailNext Inc., traffic declined at the lowest rate since January of this year.

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

Charlotte, N.C. -- EDENS announced that J.Crew Mercantile will be joining Park Road Shopping Center located in Charlotte, North Carolina. This location will be the first in the Charlotte market and is expected to open in early 2016.

J.Crew launched J.Crew Mercantile earlier this year, featuring a collection of value-driven merchandise with the brand's classic signature style.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.

Staples is bucking the Black Thursday trend by making a statement, literally, about closing its stores on Thanksgiving Day in order to allow its customers, employees and their families to enjoy the holiday.

The retailer issued a statement on Thursday saying that despite being open on Thanksgiving Day the past two years, this year it says customers and employees should have the chance to stay home with family and friends. Stores will open at 6 a.m. on Black Friday.

GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.

The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.

Rite Aid on Wednesday brought back its nationwide annual Vote for Your Favorite Pharmacy Team Member Contest to celebrate American Pharmacist Month. Through the contest, Rite Aid customers have a chance to win $2,500 in Rite Aid gift cards by nominating a favorite member of their Rite Aid pharmacy team.

Kohl’s is giving its millennial customers some exciting new cold weather merchandise to think about as the fall season gets well under way.

The retailer is debuting the Madden Girl collection, featuring fashion, cold weather boots, accessories and outerwear. The collection will be available Oct. 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season.