Ad Explosion: Retailers poised to become the next media mogulsExpect more retailers to build out their online ad platforms. Ahold Delhaize helps launch CPG promotional toolAhold Delhaize USA isn’t just the co-developer of the new Quotient promotion amplification solution, it’s also a client. Toys ‘R’ Us has new owner — again Toys “R” Us has a new owner, one that is committed to bring the brand back to brick-and-mortar. Harps Food Stores rewards loyalty – with a personal touch A regional grocer is responding to an influx of digital shoppers with a new targeted rewards program. Study: Brands flock to Amazon during pandemic The number of brands selling and advertising via Amazon has sharply risen since the outbreak of COVID-19, and other e-marketplaces are also growing. Beauty magazine to enter brick-and-mortar retail Walmart revamping, expanding ad business; adding new platform PepsiCo Q&A: CPG companies must digitally connect with customers PepsiCo and other CPG brands are finding opportunity in the COVID-19 crisis to increase digital sales through omnichannel engagement. Wakefern opens e-commerce platform to targeted ads The nation’s largest retailer-owned cooperative is the latest grocer to display sponsored digital CPG advertisements. Pinterest automates ad personalization A visually-oriented social media platform is easing the process of tailoring ads for desired audiences. First Previous 24 25 26 27 28 Next Last
