Social media giant to show more adsInstagram is expanding its ad content as it dives deeper into e-commerce. Target digital ad platform enters programmatic advertising spaceRoundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange. Instagram introduces new ad option Brands can now target a wider range of consumers on Instagram. Amazon steps up its ad game with acquisition Amazon is purchasing technology from a direct competitor of the Google Marketing Platform. Report: Walmart to pitch its ad business to CPG companies Walmart Inc. is stepping out to grow its fledgling advertising business. Report: Amazon eyes new weapon in online ad fight with Google Amazon is reportedly close to purchasing a bankrupt online advertising platform. Target joins digital ad platform club Target is entering the digital advertising provider space occupied by Walmart, Amazon, Google, and Facebook. Survey: How important is user-generated content? A new survey reveals how much stock shoppers put into online content generated by other consumers. eBay shifts away from third-party advertising eBay is making changes to its advertising strategy. eMarketer: Digital ad spending on track for milestone year When it comes to ad spending, more and more companies are thinking digitally. Tiffany posts mixed Q4 results; CEO upbeat Tiffany & Co. reported mixed results for its fourth quarter as profit topped the Street estimates but revenue fell short amid “external challenges and uncertainties” that included lower tourist spending. Study: Spring shopping is an omnichannel pursuit Shoppers in popular spring-related seasonal categories engage in a specific online activity before making an in-store purchase. First Previous 24 25 26 27 28 Next Last
