Walmart ramps up Amazon competition with omnichannel ad platformWalmart is offering advertisers on-demand visibility into how their campaigns are performing in-store and online. Kroger provides advertisers targeted audio access to store shoppersA supermarket giant is automating the process for advertisers to purchase targeted audio ads on its in-store network. Regional grocers seek additional ad revenue with Mercatus Weis Markets, Smart & Final, and Piggly Wiggly Midwest will be the first grocers to leverage the new Mercatus digital advertising solution. Midwest c-store chain targets customers by purchase Kum & Go (K&G) is directly tying digital media promotions to actual in-store sales. Kroger media division supports streaming TV ads with consumer data Kroger Precision Marketing (KPM) is joining a new shopper data program from a major streaming TV provider. Instagram offers new video promotional tools Instagram is releasing two new solutions that let retailers monetize videos shown on the social platform. Report: Instacart enters online search ad market The competition for paid promotions in online search results just got a little more crowded. Petco promotes curbside pickup at local level with Google Petco is using Google ads to inform customers of what products are available for contactless curbside pickup at nearby stores. Yotpo offers content syndication via Bazaarvoice Two online marketing platforms are partnering to extend the reach of brands’ product reviews and user-generated content. Studs, next-gen version of Claire’s and Piercing Pagoda, is expanding A start-up concept that aims to update the traditional mall ear-piercing experience has opened its second location. First Previous 26 27 28 29 30 Next Last
