Walmart simulcasts live shopping stream on FacebookWalmart is partnering with a livestream shopping platform and a social media giant to extend the reach of its live shopping promotions. Walmart expands retail media network reach with partnershipsWalmart is collaborating with several social and streaming companies to extend the reach of its Walmart Connect closed-loop media business. CSA Exclusive: Kohl’s turns associates into influencers Kohl’s Corp. is featuring a special group of social influencers on its livestream channel. Digital marketers have mixed views on AI Digital marketers see opportunity, but also potential threat, in the emergence of artificial intelligence (AI) as a marketing tool. Wayfair pilots data ‘clean room’ with Pinterest Wayfair is testing a new method of tracking ad performance on Pinterest. Giant Eagle launches proprietary retail media network Giant Eagle Inc. is the latest grocer to connect advertisers directly to its customers. Gopuff extends retail media network beyond CPG advertisers Gopuff is entering a new partnership to enable brands across multiple verticals to target its shoppers with ads. Walmart pilots two new in-store ad formats Advertisers participating in the Walmart Connect retail media network will have two new options to target customers in stores. Walmart adding creative partners to retail media network Walmart is expanding the range of partners associated with its Walmart Connect closed-loop media business. Boot Barn in mixed quarter; to open 52 stores Boot Barn Holdings’ earnings increased in the fourth-quarter even as its same-store sales fell. First Previous 11 12 13 14 15 Next Last
