Toyota is providing an immersive, augmented reality (AR)-based experience to promote a new car model.
The automotive brand, which is seeing an increasing amount of customer interest in the online direct-to-consumer (DTC) channel, is partnering with Yahoo to create an immersive digital experience promoting its new 2023 Toyota Crown. For Toyota’s “Says So Much” Crown campaign, Yahoo and Toyota collaborated to develop a multi-level campaign strategy featuring AR.
Toyota’s AR promotion allows users to virtually explore the new Crown from the outside in, take a 360-degree walk around the vehicle, sit in the driver's seat, and even virtually drive the vehicle. The experience also includes highlights into specific car features.
Through this campaign, Toyota can obtain consumer insights from Yahoo, such as top color choices and features of interest. In addition to collaborating with Yahoo on its new AR experience, Toyota is working with Yahoo to target consumers through additional digital touchpoints, including digital out-of-home (DOOH) advertising, banner displays, and connected TV (CTV) pre-roll in customer homes.
“Toyota’s partnership with Yahoo is an exciting auto-first opportunity, showcasing our all-new 2023 Toyota Crown in an AR experience,” said Angie White, senior manager, media, Toyota Motor North America. “Identifying innovative ways to bring our digital marketing to life plays a crucial role in our campaign strategies, especially when introducing this new sedan. The Yahoo AR partnership, helps drivers discover the Toyota Crown in a meaningful and interactive way.”
Nordstrom give customers interactive shoe experience with AR
AR is increasingly being used to create immersive promotions across a wide range of retail verticals. For example, department store retailer Nordstrom recently began enabling customers to view more than 300 different men's, women's and kid's shoes in 3D or augmented reality (AR) on its app.
This feature enables shoppers to see the product up close in high resolution, without physically having the item in front of them. The new AR feature also allows customers to zoom in and out of every angle or place the product in their own space to get a sense for how it would fit with their existing wardrobe.
To use the Nordstrom app’s new capabilities, customers can open the app, pick a shoe style, and click on "View in 360°." This view will allow them to get a three-dimensional, detailed view of the product. To view the shoe in augmented reality, customers need to tap on the "AR" button at the top of the screen.