Walmart pilots two new in-store ad formatsAdvertisers participating in the Walmart Connect retail media network will have two new options to target customers in stores. Walmart adding creative partners to retail media networkWalmart is expanding the range of partners associated with its Walmart Connect closed-loop media business. Boot Barn in mixed quarter; to open 52 stores Boot Barn Holdings’ earnings increased in the fourth-quarter even as its same-store sales fell. Exclusive Q&A: Evan Hovorka, Albertsons Media Collective Albertsons Companies Inc. sees continuing growth in the importance of retail media networks. The best times for social media marketing posts are… Not all times of day are created equal when it comes to effective social media promotions. Macy’s opens customers to off-site ad targeting Macy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network. Uber expands CPG advertising opportunities CPG brands can now directly promote their brand and products via the Uber Eats delivery app. Yahoo enables digital ads for shoppability Yahoo Advertising is partnering with e-commerce platform Pear Commerce to directly connect digital advertisers and consumers. Best Buy Canada opens in-house media company Best Buy Ads is operational in Canada. Redner’s Markets partners with DoorDash and P&G at checkout A regional grocer is rolling out a co-branded retail media campaign with a leading delivery platform and a CPG giant. Pinterest partners with Amazon to launch third-party ad program Pinterest is teaming up with an e-commerce titan to continue expanding its capabilities as an ad platform. Instacart provides new savings tools; expands ad tracking with Roku Instacart is trying to help customers beat inflation while providing CPG advertisers streaming TV audience data. First Previous 10 11 12 13 14 Next Last
