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Martha Stewart launches immersive shopping experience on Amazon

martha stewart amazon
Martha Stewart is teaming up with Amazon.

A lifestyle icon is opening a dedicated brand store on a leading e-commerce platform.

The Martha Stewart brand and Amazon have launched “The World of Martha,” an online store hosted on the online giant’s website.  The store features Martha Stewart brand home goods products, including a new collection of cookware, bedding, and textiles.

In addition to thousands of physical products available for online order, The World of Martha includes video content from Stewart’s media library, as well as seasonal recipes for customers to browse. Stewart and Amazon plan to expand The World of Martha’s assortment of video and recipe content.

Stewart and Amazon formally introduced the new immersive digital store with a pre-recorded video debuting select items from the new Martha Stewart brand cookware, bedding and textile collections on the Amazon Live livestream platform.

“There is no better place than Amazon to shop my products and recipes. The World of Martha offers all the essentials I love and can’t live without, in one place. Plus, everything Amazon is known for—reliability, selection, and quick delivery,” said Stewart, founder of the Martha Stewart brand. “Amazon has been wonderful to collaborate with over the years, and it just makes sense that we would team up to expand the Martha Stewart brand and create a convenient destination filled with beautiful essentials for the whole home.”

All products are now available for customers to shop at, or by searching “The World of Martha” on mobile or desktop. The new collection will feature items available for purchase with fast, free Prime delivery.

 “Amazon is proud to be the one-stop shop for Martha Stewart essentials,” said Mike Popchuk, VP, Amazon Home. “Creating an immersive brand store, while also adding a new selection of items to Martha’s World, is in line with our goal to continue both elevating the customer experience and expanding our product offerings.”

Stewart branches out

The new Amazon store is the latest effort by the Martha Stewart brand to engage customers via a new touchpoint. In spring 2022, Stewart opened her first-ever restaurant, at Paris Las Vegas, which is owned by Caesars Entertainment. Called The Bedford by Martha Stewart, the restaurant was designed by Stewart herself to bring her famed country farmhouse in Bedford, N.Y., to life. 

In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers across all media and merchandising platforms each month. Marquee targets high-quality brands with strong consumer awareness and long-term growth potential.

In addition to Martha Stewart, Marquee’s brand portfolio includes BCBG Maxazria, Ben Sherman Emeril Lagasse, Sur La Table, Motherhood Maternity and A Pea in the Pod.

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