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Meijer launches omnichannel fashion campaign
Grand Rapids, Mich. – Meijer is launching a major initiative to upgrade its fashion offerings. The omnichannel initiative includes regional advertising in national fashion magazines, the distribution of a spring Look Book, and the use of social media, including Instagram, as well as a new website, meijerstyle.com.
Meijer’s style team is led by Lynn Hempe, the retailer's group VP of softlines, and includes her buying team and input from fashion advisor, Mariana Keros,
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Portable water purifier to be distributed by Eco Depot
Eco Depot has signed a letter of intent with Water Technology Development to distribute a new portable water purification device called the WaterGizzi. Eco Depot plans to market the product as part of its eco-friendly product line, which also includes the Click and Pour and the recently acquired WaterGeeks filtration brand.