Packaging

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
 
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

Razor Shield was developed to help create a liquid barrier to protect razor blades.
 

Lindt and Sprungli has introduced a bevy of new premium chocolate offerings, with flavor combinations ranging from sweet-and-salty to delicate milk chocolate. 

The new product offerings include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, special additions to the Lindt Chocolate Specialties line, and the first-ever Lindt Brownie Mixes.

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," Stephen Colbert, with it.

As part of the full-year agreement under the campaign theme, "Get Crackin', America," Colbert will star in two Super Bowl spots for the pistachio grower.