Packaging

IRVINE, Calif. — Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation, in which participants are encouraged to upload to its site a video or photograph celebrating their fathers accompanied by a personal story of appreciation.

SHANGHAI — Hershey is heading to China to launch a candy brand called Lancaster, marking the first time in its 120-year history that the company has launched a new brand outside of the United States. It’s also the first time in 30 years that Hershey launches a brand that is neither a brand extension nor an acquisition.

The brand will be available in the cities of Wuhan, Hangzhou and Chengdu in June, with wider distribution following next year. 

CAMDEN, N.J. — Campbell Soup Company and its Pepperidge Farm division were among those honored for consumer-driven innovation in product packaging at the DuPont Awards for Packaging Innovation.

Known for its “World Famous Almond Toffee,” Enstrom Candies is featuring three new flavors in a new impulse product line, featuring bite-size toffee for wholesale distribution.

RadioShack is courting the college market and has entered into a five-year agreement with NACSCORP, a subsidiary of the National Association of College Stores.

Under the agreement, the retailer will offer an assortment of consumer electronics and accessories to the nearly 4,000 college store customers NACSCORP currently serves.

DALLAS — Kimberly-Clark has launched Depend Guards and Shields, two products specifically designed for men with light bladder leakage, as part of a new program called Guard Your Manhood, which offers tips and tools from former professional football star Tony Siragusa. 

CLEVELAND — Walmart has launched an exclusive line of nursing bras and related essentials catering to expectant and nursing mothers manufactured by Leading Lady, a Cleveland-based nursing bra and niche-intimate apparel company.

With the Loving Moments collection, Leading Lady aimed to fuse current fashion trends with nursing bra technology. The collection features stretch lace, supportive camis, sleep and leisure bras, as well as seamless everyday bras. 

MINNEAPOLIS — Target has become the latest retailer to get its geek on. The discount retailer has teamed up with Warner Bros. Consumer Products, in partnership with DC Entertainment, and will launch an extensive summer collection of exclusive Justice League merchandise. 

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

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