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Packaging

  • Kozy Shack Pudding seeks granny

    Kozy Shack, a 50-year-old pudding brand, is hiring a spokes-grandma to represent the brand nationally in online, broadcast and print advertisements.

    The call for applications has been put out coast-to-coast: Pudding-loving grandmas can submit their applications at KozyShack.me/Grandma now through Jan. 31. More information can be found in job postings on Monster, Careerbuilder and LinkedIn.

  • Lands' End to launch body care line

    Lands' End is looking to further its position as a lifestyle brand by entering the body care category with the launch of its Coastal Living Body Care Collection.   

    The body care collection includes lavender and honey blossom scented body lotion, hand cream and body wash, and is available at landsend.com.

  • Mott’s is making moms happy

    The nation’s leading apple juice brand has launched a new line of juice drinks that offer an appealing combination of kid-friendly bold flavors and mom-satisfying reduced sugar content.

    Mott’s, a division of Dr Pepper Snapple Group, said it launched Fruit Punch Rush, Wild Grape Surge and Strawberry Boom with 40% less sugar than found in fruit juice, no artificial sweeteners and 100% of daily vitamin C requirement.

  • Crest offers consumers new reason to smile

    Crest has launched Be, a new line of toothpastes that features three new flavors: Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

  • Shakira’s exclusive album available for pre-order at Target

    Target and international pop star Shakira are teaming up to release an exclusive deluxe edition of her latest album, “Shakira.” It’s Target’s first major artist collaboration of the year.

    The exclusive deluxe edition will include three bonus tracks and is available for pre-order now at Target.com.

    “There were three special songs I recorded for ‘Shakira’ that I decided to save for the version of the album available only at Target,” explained Shakira.

  • Study: Faces, large text, ‘free’ not always online attention-grabbers

    London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

  • Lucky Charms turns 50

    Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.

    The celebration kicked off last night with a tribute ad featuring pop vocal sensation Pentatonix singing his jingle. The festivities will culminate on Lucky's 50th birthday. St. Patrick's Day, March 17. Throughout the 50-day celebration, surprises will pop up across the country and online.

  • Online attention grabbers are not so great at grabbing attention

    Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

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