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Packaging

  • Consumer protection campaign hits major retailer store aisles this spring

    As consumers head to retail stores this spring to purchase mowers, chain saws, generators, blowers, trimmers, power washers and a host of other small engine equipment, they will see an important ethanol fuel message from the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers.

    The message to 'Look Before You Pump' will help consumers protect their outdoor power and small engine equipment investments.

  • Budweiser unveils global campaign ahead of World Cup

    Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

  • Gap launches omni-channel spring campaign

    San Francisco - Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components. These include Gap's Facebook, Twitter, Pinterest and Instagram communities, with the hashtag #LivedIn.

  • Coty focuses on top-line growth following second quarter results

    Coty faced a challenging second quarter as revenues declined, partially due to U.S. market softness in the mass fragrance and nail categories. Despite the challenges, company executives expressed optimism during Friday morning’s conference call, and look to return to top-line growth in the second half.

  • Catalogs.com launches Dynalog

    Fort Lauderdale, Fla.  — Catalogs.com has launched Dynalog, a new dynamic digital catalog solution that enables retailers to create interactive e-catalogs that are optimized for Web and mobile devices. The solution does not use PDFs or shrink down existing catalogs into digital format, but allows retailers to develop, customize and launch customized digital catalogs within 30 minutes.

  • Bad mojo: Kind sues Clif Bar for trademark infringement

    Kind filed a lawsuit against Clif Bar in federal court in Manhattan seeking to prevent Clif from releasing its Clif Mojo snack bars in packaging which Kind contends mimics its bars’ unique and distinctive packaging.

  • Meijer upgrades fashion offering

    Meijer has upgraded its fashion offering to challenge national retailers in the apparel and accessories space.

    The Grand Rapids, Mich.-based retailer touts itself as a pioneer of the one-stop shopping concept, but it said in a release that it is best known for its produce and meat departments. The company, therefore, has taken steps to upgrade its fashion offerings, not only by stocking a variety of on-trend merchandise, but also creating a dedicated fashion website and launching a social media initiative to promote their upgraded apparel and accessories category.

  • E-cig manufacturer says never mind the vapors

    With usage of electronic cigarettes on the rise, a new study by e-cig manufacturer Mistic contends the majority of Americans are not opposed to second hand vapor.
     

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