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Bourbon & Boots pins down Southern lifestyle
Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.
Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.
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Kathy Ireland strikes a pose with RFA Group
BEVERLY HILLS, Calif. — Kathy Ireland has been named chief designer for Royal Footwear & Accessories, and is launching her own line of footwear with the company in spring 2015.
Key elements in the collection will include soft footbeds and flex insoles with lightweight outsoles that will incorporate traction technology throughout the footwear brand.