Packaging

Spartanburg, S.C. - Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.” Starring a cast of characters, Egg, Pancake, Sausage and Bacon, based on the brand’s dish, The Grand Slam, the series launches an exclusive online trailer Oct. 1 and debuts its first episode Oct. 15.

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.

Anderson will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional power brands.

San Diego -- Rubio’s Restaurants will redesign 60 of its restaurants in Southern California, with completion expected by the end of 2015. With more updates scheduled for 2016, the new and improved locations are slated to be a visual reflection of the fast-casual brand’s evolution and culinary progression.

Isaac Mizrahi has a new yarn collection called Craft, and Michaels will carry it exclusively beginning this fall.

From super chunky to shimmery chic metallic, the line includes four New York -inspired, trend-driven collections:

New York -- More than half of consumers will spend more for the Halloween holiday than they’ll spend for either Mother’s Day or Father’s Day, according to the 2014 Halloween Happenings Survey by Alliance Data Retail Services, which manages credit card programs.

Some highlights include:

• 67% of consumers buy Halloween candy that they like, in case they want to enjoy a few treats before the tricksters ring the bell.

Washington, D.C. – Total Halloween spending will reach $7.4 billion. According to the National Retail Federation (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $77.52 this Halloween, compared to $75.03 the prior year.

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.