Mondelez taps new SVP, marketing chief

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.



Anderson will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional power brands.



"Dana is the ideal leader to be our new chief marketing officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways," said chief growth officer Mark Clouse. "Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies."



Anderson is a 25-year advertising veteran. She was named to her previous position of SVP marketing communication and strategy when Mondelez International was created in 2012, having held the same role when she joined Kraft in 2009. Prior to that, she served as president and CEO at DDB Chicago. She started her career at Young & Rubicam and then moved to J. Walter Thompson. Dana was also president and CEO of Foote, Cone & Belding, Chicago, until leaving there to join DDB in 2004.