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  • Sports Authority launches exclusive women’s yoga apparel collection

    The increasingly competitive yoga apparel category just got a little more crowded. Sports Authority has launched an exclusive yoga line called Bloom, which it says it created specifically for women who enjoy being connected to the outdoors.

  • Hanes makes sock-eating Great Dane a tasty offer

    This week, a three-year-old Great Dane from Portland made headlines for consuming 43.5 socks. Hanes is capitalizing on the trending story by offering the mischievous pooch free dog treats for the rest of his life. 

    “While Hanes believes its socks are tasty footwear,” the company said in a statement, “it hopes this offer will get the Great Dane snacking on something that's much more pleasant for his tummy.”

  • Rialto Jean Project opens New York pop-up shop

    Venice, Calif. – Vertical denim retailer Rialto Jean Project (RJP) opens a month-long pop-up shop on Sept. 5 in New York's South Street Seaport, in conjunction with the New York Fashion Week Spring/Summer presentations kicking off around Manhattan.

  • Keurig Green Mountain and The Coca-Cola Company expand agreement

    Keurig Green Mountain and The Coca Cola Company have expanded their agreement to include select beverages from Coca Cola’s still brands portfolio in the Keurig hot brewing system in the United States and Canada. As such, Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs.

  • Seattle Seahawk Richard Sherman is Chunky soup's new ‘Mama’s Boy’

    Campbell’s Chunky soup, the official soup sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign.

  • Kohl’s launches omnichannel campaign with AwesomenessTV

    Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

    The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.

  • Kohl’s partners with AwesomenessTV in omnichannel promotion

    Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

  • Ace Metrix: Target had top back-to-school ad

    Mountain View, Calif. – Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014. According to TV and video advertising analytics provider Ace Metrix, consumers awarded an Ace Score of 673 to the Target spot.

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