Packaging

Prairie Farms Dairy has rolled out a line of Old Recipe Seasonal Favorites Milk in three flavors: Jelly Bean, Chocolate Marshmallow and Easter Egg Nog.

According to the dairy, the milk is ultra-pasteurized and has an extended shelf life of 75 days, and all flavors are produced using milk from cows not treated with artificial growth hormones.

Sally Hansen has appointed Madeline Poole as global color ambassador, trend expert and artistic adviser.

Poole will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. Sally Hansen said that it tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.

The Sally Hansen brand will integrate Poole’s designs into its brand advertising, promotion and digital campaigns.  

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.

Cleveland – American Greetings is offering the iPad Creatacard app that provides children with virtual tools like crayons, paint, stickers, stamps and chalk to create personalized greeting cards. Kids can also add their own photos and enhance them with frames, as well as virtually sign the cards.

Each design can be printed as a paper greeting card and shipped anywhere in the world by American Greetings for $3.49. Cards can be tracked online from creation at the American Greetings factory all the way through the post office and delivery.

Ann Arbor, Mich. -- Domino's Pizza has finalized a renewal agreement with its national agency of record, CP+B, through 2016. The partnership began in 2008 and included Domino’s “Pizza Turnaround” in 2010, when the chain changed its core pizza recipe.

The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.