Kohl’s has unveiled a re-launch of itsSonoma Goods for Life private brand that includes new designs, in-store and online.
“As part of Kohl’s Greatness Agenda, we want to inspire our customers by giving them amazing products that deepen their engagement with our brand,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Sonoma Goods For Life is one of Kohl’s largest brands and also represents the greatest opportunity for growth. We’re elevating the collection and creating a more exciting and cohesive offering. We believe that the new Sonoma will resonate with our customers and build great momentum for Kohl's.”
Kohl's says the Sonoma Goods for Life re-launch includes elevated in-store and online experiences including refreshed packaging, fixtures and graphics. The re-launch also includes marketing support through dedicated broadcast across all major networks, cable, syndicated properties, online video, social media, direct mail distribution and personalized email communication.
"Sonoma Goods For Life is a reflection of how modern families live - rooted in those everyday pieces for your wardrobe and home you can't live without," said Michael Gilbert, Kohl's executive vice president of product development. "Our customers want value they feel good about and products with a purpose that look great, function well and are easy to wear. And that's exactly what Sonoma offers."
Sonoma Goods For Life offers customers solutions across all categories including womens, mens and kids apparel, accessories, footwear, home décor, bedding, bath, furniture and beauty. Browse the updated apparel, accessories and home product at KohlsPressKit.com/SonomaGoodsForLife or visit Kohls.com/SonomaGoodsForLife for the new Kohls.com landing page experience.
Kohl’s operates more than 1,100 stores in 49 states.