Packaging

Old Spice freshens up body spray line
Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.
Kleenex enlists Isaac Mizrahi for new product designs
In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.

"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."

Chelsea Handler & 7UP: forget resolutions, do what you want

Chelsea Handler has teamed up with 7UP Ten to challenge Americans to stop depriving themselves of the things they love in the new year.

The bestselling author and host of late-night TV show, “Chelsea Lately,” and the soda line are launching a series of videos that consumers can view and share with friends.
GE leverages four-legged mascot to entice Millennials

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.
Starbucks expands Starbucks cards to China

Seattle — Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

“The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China. [All of the cards] can be used at our stores in mainland China year-round.”
All Boxes Are Not Created Equal: Packaging Optimization Is Key to Big Supply Chain Benefits

By Rich Thompson, managing director of supply chain & logistics solutions for the Americas at Jones Lang LaSalle
Staples to change logo, tagline

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.
Beyond Easy, Staples unveils new ad campaign

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.
Pantene picks Gisele's flowing mane

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.
As Seen On TV to acquire Infusion Brands

As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — is planning to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

Old Spice freshens up body spray line

Kleenex enlists Isaac Mizrahi for new product designs

Chelsea Handler & 7UP: forget resolutions, do what you want

GE leverages four-legged mascot to entice Millennials

Starbucks expands Starbucks cards to China

All Boxes Are Not Created Equal: Packaging Optimization Is Key to Big Supply Chain Benefits

Staples to change logo, tagline

Beyond Easy, Staples unveils new ad campaign

Pantene picks Gisele's flowing mane

As Seen On TV to acquire Infusion Brands