Packaging

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son. 

New York -- Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices. Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the less than 50% of consumers overall who feel the same way.

The Scotts Miracle-Gro Company has turned to Velcro Industries to help it enhance packaging for its Scotts EZ Seed grass seed with Velcro-brand PRESS-LOK closure technology.

The leading marketer of branded consumer lawn and garden products and Velcro Industries worked with manufacturer Peel Plastics Products, a recognized leader in product and process innovation, to integrate Velcro Industries' PRESS-LOK closure technology into Scotts' grass seed package.  

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

The Model S is the world’s first premium sedan built from the ground up as an electric vehicle and has been engineered to elevate the public’s expectations of what a premium sedan can be. Model S has received many of the industry’s most prestigious awards and accolades during its first year on the market.

Carlstadt, N.J. -- Pantone, an X-Rite company and the global color authority, announced Pantone 18-3224 Radiant Orchid as the color of the year for 2014.

New York -- Impact Architectural Signs completed a street-level, storefront signage project for Tiffany's in Chicago that served as a fall seasonal promotion to help sell upscale watches. The Michigan Avenue retailer used vinyl window graphics in which gold vinyl film was used to suggest a clock face.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.