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As Seen On TV to acquire Infusion Brands


As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — is planning to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

The combined companies will be based in Clearwater, Fla., and will feature a portfolio of such revenue-generating direct response brands as, eDiets, DualSaw, Dual Tools and D.O.C. cleaning. Similar to As Seen on TV, Infusion Brands has successfully marketed brands in all channels of distribution; it has expanded its distribution both domestically and internationally through global live-shopping channels.

"Infusion Brands has terrific brands and is renowned for its breakthrough design and innovation heritage," Ronald C. Pruett, Jr., CEO and President of As Seen On TV, Inc., said. "This is a significant step for As Seen On TV and our multichannel distribution platform. The new brands and distribution opportunities, including global retail, should dramatically increase the As Seen on TV inventor licensing opportunities along with our online e-commerce and crowdfunding site traffic."

The transaction is expected to close in the first quarter of 2014.

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