Mobile Marketing

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Toronto - HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.

San Jose, Calif. - On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and The E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

A jump in mobile ads and daily users contributed to another strong quarter for Facebook — one that also beat analyst expectations.   For the second quarter ended June 30, total revenue rose 45% to $9.32 billion. This is a significant jump from $6.436 billion for the same period in 2016.    Revenues for the quarter also beat analyst forecasts of $9.20 billion, according to Thomson Reuters. This is the ninth straight quarter that Facebook has exceeded analyst expectations.  

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.