Mobile Marketing

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

Smith Micro Software has unveiled its new AniMates mobile messaging app that lets users personalize voice messages with talking characters, scenic backgrounds and voice effects.

Built using Smith Micro's animation software, AniMates offers a wide range of content from digital artists, allowing users to express themselves through multiple personas.

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

Mobile marketing and customer relationship management company Mocapay has hired Chris Munz as its director of business development.

“Chris is a welcome and strategic addition to the Mocapay team,” Mocapay CEO Doug Dwyre said. “As Mocapay continues to grow we welcome Chris’ expertise and proven track record of successful marketing strategy planning and implementation as well as an extensive technical understanding of needs of clients.”

Fast Retailing Co.’s Comptoir des Cotonniers division has launched “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.

A new toothbrush from Oral-B might make brushing less of a burden, and it's thanks to an app.

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.