Mobile Marketing

Denver – In the past two years, the number of shoppers using mobile devices to make purchases has increased by 10 percentage points to 35% in 2014 from 25% in 2012. According to a new study by The Integer Group, increased purchasing by Hispanics, Asian-Americans, and the 15–34 and 35–49 age groups were largely responsible for this increase.

Now in its fourth consecutive year, the Crock-Pot brand’s Ultimate Crock-Pot Crock-Star contest has kicked off with a twist. The brand hopes to capitalize on America’s selfie obsession.

This year’s nationwide search for the most inspiring slow-cooker superstar requires aspiring “Crock-Stars” to create a one-minute “video selfie” prepping an original recipe with a Crock-Pot Slow Cooker for a chance at “crock-stardom.”

Arlington, Va. - The 2014 holiday season will see the highest levels of consumer spending on consumer electronics (CE) since 1994. According to the Consumer Electronics Association (CEA) holiday outlook, total tech spending during the holidays will increase 2.5% to reach a record $33.76 billion during the 2014 holiday season.

Groupon has unveiled a free app that pays people cash for buying featured grocery and consumer-packaged goods items each week at any supermarket or retailer in the United States and Canada called Snap.

Android and iPhone users can now earn money when they buy an item listed in the app and take a picture of their receipt. To mark Snap’s debut, people who download the app and use it to submit any grocery receipt through Nov. 11 can enter a sweepstakes to win a year of free groceries for an entire family, a value of $13,000.

Spartanburg, S.C. - Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.” Starring a cast of characters, Egg, Pancake, Sausage and Bacon, based on the brand’s dish, The Grand Slam, the series launches an exclusive online trailer Oct. 1 and debuts its first episode Oct. 15.

Ann Arbor, Mich. -- Shoppers are planning to spend less money and purchase gifts for fewer people this holiday season compared to last year, while also maximizing their budgets through Black Friday and Cyber Monday sales and online cost comparison, according to the CFI Group 2014 Holiday Retail Spending Report: Black Friday is Back.  

Los Angeles - Mobile shopping app provider Ibotta Inc. has partnered with Roximity, a provider of location-based mobile technology to deliver iBeacon-based mobile messages to shoppers within store aisles across the U.S. Roximity will enhance Ibotta’s ability to engage millions of shoppers, by providing detailed and relevant information about leading consumer products and rebates available to them in stores, while they shop.

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.