Mobile Marketing

Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.  

By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.  

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

In announcing its new mobile ordering service, Starbucks referenced a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" during the 2013 holiday season. Indeed, consumers are increasingly comfortable with bypassing physical stores and purchasing goods online, especially when facing the prospect of holiday crowds and traffic.  

Berlin, Germany –- Five leading German retailers are partnering with U.S. shopping app Shopkick. At launch, Shopkick’s German network is comprised of more than 1,400 stores: all Douglas (largest beauty retailer in Germany), Media Markt and Saturn (together the largest consumer electronics retail chain in Germany), OBI (one of the largest do-it-yourself retailers in Germany) and Karstadt (one of the largest department stores in Germany) locations.