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Mall operator reaches out to shoppers


Mall operator General Growth Properties (GGP) is looking to get in touch with customers in a new and very personal way.

GGP has selected Mobiquity to be the provider of beacon-based advertising services for select malls in its U.S. portfolio, including Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu).

This partnership enables retailers, brands and advertisers in participating GGP malls to use beacon-based proximity marketing opportunities for outreach to active shoppers in real time. With this partnership, GGP is seeking to provide more timely and relevant offers to shoppers, thus enhancing their overall mall experience. In addition to boosting sales for advertisers and tenants, beacon-based marketing also holds the potential to increase loyalty and frequency of visit based on heightened levels of customer convenience and satisfaction.

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