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Mobile Marketing

  • Deloitte survey predicts increase in mobile commerce, sales for the holidays

  • Sam’s restores sanity to Black Friday

    Sam’s Club’s decision to open at 7 a.m. on Black Friday is a definite "swim upstream" move on the part of the warehouse club operator given retail industry trends and Walmart’s decision to offer its Black Friday deals on Thanksgiving.

  • Macy’s stores to open midnight on Black Friday

    New York -- For the second year in a row, Macy’s stores nationwide will open at midnight on Black Friday, Friday, Nov. 23.

    A new Black Friday feature on Macy’s mobile app will help customers browse and shop for specials specific to their local store.

  • Survey finds 27% of adults will use a smartphone or tablet for holiday shopping

    Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.

    The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.

  • Target unveils holiday gift card assortment; includes digital option

    Minneapolis -- Target Corp. unveiled its lineup of gift cards for the upcoming holiday season. The expanded assortment, which include traditional gift cards with holiday and multicultural designs, and digital options, will be available in stores on Nov. 4

  • Canvas Lands End opens virtual pop-up

    Dodgeville, Wis. -- Canvas Lands' End is reinventing the pop-up concept by taking it online with the first-ever blog-up shop. The result is Arrivals, a virtual pop-up shop series curated by eight well-known fashion and lifestyle bloggers. Each shop will function as its own mini e-commerce site and will feature fall and holiday looks styled by the blogger in his or her unique style that readers can purchase.

  • Survey: Online, mobile shopping on the rise for the holidays

    Los Angeles -- Survey results released Thursday by PriceGrabber revealed that 16% of consumers will shop using a mobile device during the holiday season, compared with 13% last year. Nearly all respondents indicated that they will do some online shopping from a computer.

    The number of consumers who plan to visit brick-and-mortar stores dropped by two percentage points to 46% compared with last year.

  • Sears Canada launches shoppable iPad app for Wish Book

    Toronto -- Sears Canada said Tuesday it has debuted a permanent shoppable iPad application for its Wish Book catalog after a temporary launch for the 2011 holiday shopping season.

    The app will contain various content throughout any given year, the first of which appears Tuesday in the form of the 60th anniversary Wish Book.

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