Mobile Marketing

New York -- Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

PALO ALTO, Calif. — Sony Stores have joined shopkick, a real-world shopping app, to offer “kicks,” shopkick’s proprietary reward currency, to shoppers for visiting stores, browsing lookbooks or interacting with products.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com, m.joann.com, to facilitate shopping for smartphone users just in time for the holiday shopping season.

Meijer has made it so shoppers don’t have to pore through circulars on Thanksgiving Day and then wake at 3 a.m. to wait in line and jostle with other customers on Black Friday.

Meijer said it is making holiday shopping easier for customers this year by offering aggressive Thanksgiving Day and Black Friday doorbuster deals on popular brands all day long while supplies last.

Atlanta -- Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

Smartphones will be retailers’ friend this holiday season, according to Deloitte’s annual survey of spending intentions and trends.

Sam’s Club’s decision to open at 7 a.m. on Black Friday is a definite "swim upstream" move on the part of the warehouse club operator given retail industry trends and Walmart’s decision to offer its Black Friday deals on Thanksgiving.