Mobile Marketing

New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

BOULDER, Colo. — Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop. It has selected NeoMedia as an approved vendor for mobile barcode management solutions, and now holds a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution.

Loyalty programs may be commonplace across the retail industry, but few are capable of rewarding members on a personal level. Société de transport de Montréal (STM) may not be a retailer, but retail chains can learn a valuable lesson from how the transportation company rewards individual consumers for their loyalty.

By many accounts, Walgreens is already a mobile retailing veteran. But eager to keep its service exciting and valuable, the drug store chain recently added a new product-mapping service within its mobile strategy.

Walgreens began its mobile journey in September 2009, when it launched an app designed to “improve the way our customers interact with us,” explained Tim McCauley, senior director, mobile commerce for Deerfield, Ill.-based Walgreens.

Washington, D.C. -- A survey released by Shop.org and conducted by BIGinsight found that 129.2 million shoppers say they’ll head to retailers’ websites on Cyber Monday, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.
 
The majority (85%) of retailers will have a special promotion for Cyber Monday, according to a prior survey.

Goodlettsville, Tenn. -- Dollar General announces its new mobile applications for iPhone and Android smartphones that include sales ads, store locations, coupons and more.

“Many of our shoppers use mobile phones for shopping and to make purchasing decisions,” said Todd Vasos, Dollar General’s executive VP, division president and chief merchandising officer. “We’re making shopping at Dollar General simpler for our customers by making ads and information available at the touch of a button on their mobile phone.”

GOODLETTSVILLE, Tenn. — Capitalizing on its Thanksgiving and Black Friday sales, Dollar General has tackled Cyber Monday with the launch of a new mobile app for iPhone and Android smartphones.

The mobile app will offer shoppers sales ads, store locations, coupons and, of course, exclusive Cyber Monday deals available online. Shoppers will also be able to use Dollar General’s free Quick Response scanner to access upcoming sales and unlock additional savings, as well as connect with the retailer on Facebook, YouTube and Twitter.

Deerfield, Ill. -- Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.