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Mobile Marketing

  • Social Marketing

    Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

  • Walmart likes Facebook — and vice versa

    New York — Some Facebook investors may be feeling a bit disgruntled, but Walmart couldn’t be happier with its experience with the social network.

  • Target’s holiday plans include new price match and more in-store digital capabilities

    Minneapolis -- Target announced that, for the first time ever, it will offer shoppers the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.

  • Target firing on all cylinders for the holidays

    MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives including price match, exclusive gift offerings and shoppable advertisements.

    “Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”

  • Shopkick revamps app

    PALO ALTO, Calif. — Shopping app Shopkick has gotten a new look and user interface, making it easier for shoppers to earn rewards and for brands and retailers to engage with their customers.

  • Kroger poised for growth in 2013

    Cincinnati — With a focus on increasing square footage and building its presence in both new and existing markets, Kroger is poised for growth in 2013.

  • Kroger transforms headquarters for breast cancer awareness

    Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

  • Target to put QR codes on holiday toys

    Minneapolis -- Target Corp. will introduce QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain’s Top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

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