Big 5 Sporting Goods offers savings opportunity for mobile phone users

EL SEGUNDO, Calif. Big 5 Sporting Goods and Yowza!!, a free mobile couponing application for PDAs, have announced their partnership to offer special savings opportunities direct to mobile phone users in the 12 western states in which Big 5 Sporting Goods operates.

Millions of consumers using Yowza!! mobile coupons on the iPhone, iPod touch, Blackberry, Android or Palm Pre (via the Where application) can now take advantage of great deals and discounts at the 396 Big 5 Sporting Goods locations, according to a press release.

"Throughout our 55-year history, we have provided consumers with tremendous values on quality merchandise," said Steven Miller, the company's chairman, president and CEO. "The idea of offering additional convenience and savings directly to opted-in customers while they shop is a very exciting proposition for us. In September of this year, we entered the social media arena by launching sites on Facebook and Twitter, and now with Yowza!! we are advancing our digital marketing initiatives and look forward to providing great savings to millions of mobile couponing customers."