Mobile Marketing

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

San Diego – Mobile messaging provider Bulletin has released DealSiftr, a mobile dealfinder app for iOS devices. With DealSiftr, users fill out a personal profile to tell the app exactly what they're looking for, and then DealSiftr will serve up the most relevant daily deals straight to the user's mobile device.

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Las Vegas – FacialNetwork.com is releasing a beta app called NameTag for Google Glass. The app can spot a face using Google Glass' camera, send it wirelessly to a server, compare it to millions of records and in seconds return a match complete with a name, additional photos and social media profiles.

Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

By Len Shneyder, Senior Marketing Manager, OtherLevels

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.