Mobile Marketing

Dallas – A majority of consumers find point-of-sale (POS) prompts, such as discount alerts on their mobile devices an invasion of their privacy. According to a recent website poll from CompuCom, respondents were asked, “Do you find point-of-sale technology prompts, such as a customized alert for discounts upon entering a store”: 63% said it is Big Brother-ish/intrusive while 37% said it is helpful and cool.

The poll collected 307 responses from IT professionals across multiple industries from Nov. 16, 2013 through Dec. 17, 2013.

Northbrook, Ill. — Pine Tree Commercial Realty LLC has appointed Graham Grochocinski to serve as the firm’s director of omni-channel marketing and social media.

Grochocinski will handle Pine Tree’s omni-channel retail coordination as well as the firm’s social and digital communications.

Grochocinski comes to Pine Tree from USAgain, an award-winning recycling company, where he managed the integrated marketing efforts for lead generation and branding.

In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.

The technology collects deals offered by retailers and puts them in front of shoppers via smartphones and tablets. It provides every retailer and restaurant in a mall with an online presence that enables each to engage local customers.

Austin, Texas -- Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.

Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco and Cleveland, with additional retailers and markets launching in the coming months.

iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.

With the new year come resolutions and Sears is looking to capitalize with the FitStudio.com “Points for Progress” program — a fitness rewards program that incentivizes members to incorporate movement into their daily lives to get and stay fit — with the help of pro football analyst and former Steeler Hines Ward.

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

San Diego – Mobile messaging provider Bulletin has released DealSiftr, a mobile dealfinder app for iOS devices. With DealSiftr, users fill out a personal profile to tell the app exactly what they're looking for, and then DealSiftr will serve up the most relevant daily deals straight to the user's mobile device.