Mobile Marketing

By many accounts, Walgreens is already a mobile retailing veteran. But eager to keep its service exciting and valuable, the drug store chain recently added a new product-mapping service within its mobile strategy.

Walgreens began its mobile journey in September 2009, when it launched an app designed to “improve the way our customers interact with us,” explained Tim McCauley, senior director, mobile commerce for Deerfield, Ill.-based Walgreens.

GOODLETTSVILLE, Tenn. — Capitalizing on its Thanksgiving and Black Friday sales, Dollar General has tackled Cyber Monday with the launch of a new mobile app for iPhone and Android smartphones.

The mobile app will offer shoppers sales ads, store locations, coupons and, of course, exclusive Cyber Monday deals available online. Shoppers will also be able to use Dollar General’s free Quick Response scanner to access upcoming sales and unlock additional savings, as well as connect with the retailer on Facebook, YouTube and Twitter.

Goodlettsville, Tenn. -- Dollar General announces its new mobile applications for iPhone and Android smartphones that include sales ads, store locations, coupons and more.

“Many of our shoppers use mobile phones for shopping and to make purchasing decisions,” said Todd Vasos, Dollar General’s executive VP, division president and chief merchandising officer. “We’re making shopping at Dollar General simpler for our customers by making ads and information available at the touch of a button on their mobile phone.”

Washington, D.C. -- A survey released by Shop.org and conducted by BIGinsight found that 129.2 million shoppers say they’ll head to retailers’ websites on Cyber Monday, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.
 
The majority (85%) of retailers will have a special promotion for Cyber Monday, according to a prior survey.

DEERFIELD, Ill. — Walgreens will offer customers a mystery mobile coupon to draw them to the store on Black Friday.

“This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

Deerfield, Ill. -- Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.

Whiting, Ind. -- Survey results released Tuesday by CouponCabin.com revealed that that 47% of Cyber Monday shoppers will spend more money online that day than they will in-store the during the rest of the holiday season. The holiday has gone mobile as well. More than one-quarter (29%) of smartphone and tablet owners plan to shop online on Cyber Monday on their devices.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com, m.joann.com, to facilitate shopping for smartphone users just in time for the holiday shopping season.

PALO ALTO, Calif. — Sony Stores have joined shopkick, a real-world shopping app, to offer “kicks,” shopkick’s proprietary reward currency, to shoppers for visiting stores, browsing lookbooks or interacting with products.

New York -- Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.