Mobile Marketing

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

Oak Brook, Ill. – McDonald’s is reportedly making its free “McD” mobile app available to customers in the New England/Albany, N.Y. market. According to the Boston Globe, New England/Albany is the third market where McDonald’s has released the McD app, which is available for both iPhones and Android smartphones.

Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for a whopping 50% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

New York - Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays. A new online survey conducted by analytics and marketing technology provider Fulcrum finds that nearly three-out-of-four (74%) consumers who received birthday messages from a company they do business with thought more positively of the company afterward.

Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.