Media Advertising

Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

The latest back-to-school promotion from Staples includes deeper discounts, a free trip to California for 50 students, and a new TV advertising campaign.

“This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on Staples.com or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

Salisbury, N.C. – How low can Food Lion go? When it comes to prices, very low indeed.

Food Lion has lowered prices on thousands of items it has identified as being most important to customers. The price reductions also include new signage throughout the store designed to make finding sale items easier.

Batavia, Ill. -- Comedian Ben Bailey is doing his thing in an Aldi supermarket as opposed to his usual taxi cab.

Aldi, the fast-growing deep-discount supermarket chain, has teamed up with Ben Bailey, best known as host of the former TV series "Cash Cab,” in an online video series. Described as equal parts education and entertainment, the series is designed to help introduce Aldi to new customers across the United States and in Southern California specifically, where it is planning to open approximately 45 new stores in 2016.

A revamped lineup of the heavily litigated, occasionally controversial and highly profitable line of Bratz dolls has returned to retail.

MGA Entertainment announced that the Bratz – Cloe, Yasmin, Sasha and Jade – would return to store shelves this summer. To give fans of the brands the opportunity to reserve their doll of choice, MGA partnered with Toys "R" Us to offer an exclusive online pre-sell of the new core collection. Until July 25, the public will be able to purchase Bratz dolls on the Toys"R"Us website and receive a free gift.

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

Seattle – July is often a slow-paced month for consumers, but Amazon.com is seeking to change that. In an effort to promote its Amazon Prime paid loyalty program, the retailer is encouraging customers to celebrate “Prime Day,” a one-day global shopping event on July 15 that is says will have more deals than Black Friday.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”