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Media Advertising

  • Shopping center giant and media powerhouse team up

    There is a new lifestyle publication in circulation — and it’s the product of two diverse companies.

    Real estate developer Simon has joined with media company Conde Nast to produce a 98-page publication – Simon Magazine – designed to provide readers with the latest must-haves and must-dos, from fashion and beauty to dining and travel. It’s the first time Conde Nast has worked with a brand to create custom editorial content on such a wide scale.

  • Telling the real stories of retail

    At NRF, we like to think of ourselves as the industry’s chief storyteller. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country employing close to 30 million people serving every community in the nation, retail has a lot of stories to tell.

  • A holiday sales trend update from NRF

    Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

    The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.

  • Bloomingdale's ad sparks outrage on social media

    Bloomingdale's is apologizing after critics said one of its holiday advertisements appeared to promote date rape. The luxury department store owned by Macy's Inc apologized for the 'inappropriate' eggnog advertisement on Tuesday. [Reuters]

  • Report: What’s the Starbucks flap all about?

    Experts and regular folks alike are puzzled by the uproar over Starbucks’ holiday cup design, the Associated Press reported. Even New York Cardinal Timothy Dolan sounded a curious note, saying "I don't think it's like Starbucks had the Christmas crib on their cups to begin with.” [Associated Press]

  • Infographic: Marketers lag in visual commerce efforts

    Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

    According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

  • Kmart re-imagines Bluelight Special for digital age

    Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.

    Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.

  • What retail CEO made an appearance on The Ellen DeGeneres Show?

    Ulta Beauty is not only “Ultra-beautiful,”  according to television personality Ellen DeGeneres, it’s also “Ultra-generous.”

    Capping off a partnership during the month of October with DeGeneres to raise awareness and funds for breast cancer research, Ulta CEO Mary Dillon appeared on the popular talk show and presented the host with a $2 million check made out to the Breast Cancer Reseach Foundation.

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