Survey reveals key driver for customers during COVID-19Consumers have an appetite to shop despite the pandemic, but one particular marketing tactic feeds it. Kroger media division supports streaming TV ads with consumer dataKroger Precision Marketing (KPM) is joining a new shopper data program from a major streaming TV provider. Dunkin’ goes on big hiring initiative Dunkin’ is launching its first-ever advertising campaign focused on employee recruitment. ICSC TV ad asks for passage of COVID-19 Recovery Fund The COVID-19 pandemic has caused many firsts, the latest one being the first national TV ad campaign from the International Council of Shopping Centers. Chili’s, DoorDash to present virtual celebrity dinner party A fast-casual chain and an on-demand delivery platform will let customers recreate an online charity event. Big Lots’ April comp sales positive; doing employee health screenings via app Big Lots Inc. said it continues to exceed its sales expectations as its stores remain open during the COVID-19 pandemic. Lowe’s debuts new ads during NFL draft Other companies may be pulling back on advertising but not Lowe’s, whose stores remain open as “essential” retail during the COVID-19 pandemic. Bloomberg: Target exec takes top marketing job at Walmart Target Corp.’s loss is reportedly Walmart’s gain. People survey: Consumers watching how employers treat workers during COVID-19 How companies treat their workers during COVID-19 will influence future purchases. Panera in industry-first with coffee subscription Coffee lovers have a new subscription option. First Previous 23 24 25 26 27 Next Last
