American Eagle Outfitters puts unique spin on new marketingAmerican Eagle Outfitters enlisted its Gen Z customers to star in its new marketing campaign — and also gave them full creative control. Lowe’s scores touchdown in big NFL dealIt’s a first and 10 for Lowe’s, which is taking over as the National Football League’s official home improvement sponsor. Mastercard logo to go nameless Mastercard is reinventing its logo for the digital age. Supermarket chain scores big with banned holiday ad Talk about a holiday ad with impact. Walmart leads in holiday ad spend but Amazon coming up fast Amazon is doubling down on national TV ads even as Walmart and Target are cutting back. Digital marketplace giant goes offline to sell holiday toys eBay is banking on an old-school favorite and a pop-up experience to lure toy shoppers this holiday season. Election Day didn’t distract online, mobile shoppers Despite long lines at the polls, Americans still made time to shop online during Election Day — especially via smartphone. Saks Fifth Avenue’s holiday windows to offer something different this year Saks Fifth Avenue’s holiday windows in Manhattan are going digital. First Look: Check out Target’s new toy experience Target Corp. is looking to fill the void left by the exit of Toys “R” Us with an expanded assortment, more dedicated in-store space and more advertising this holiday season. Google, Facebook and Amazon dominate Black Friday ad spend Black Friday reigns supreme when it comes to retailers’ holiday advertising spend. Confirmation: How Intelligent Automation Drives Business Growth The fastest growing digital ad platform is… An online giant continues to grab digital ad business in the United States, and quickly close in on competitors. First Previous 25 26 27 28 29 Next Last
