Media Advertising

Changes are afoot at Victoria’s Secret.

Victoria’s Secret parent company L Brands is losing its long-serving — and controversial — top marketer.

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.

McDonald’s is reportedly shaking up its global marketing management structure.

Staples Inc. is continuing its repositioning as a provider of “worklife” products and services with a multimedia platform including a new quarterly magazine and events.

Retailers are major users of in-app advertising, but preferences for features like banner ad size vary by channel.

Fast-growing Bob’s Discount Furniture wants to change the way folks interpret the word "discount" in its name.