Media Advertising

Target Corp. has debuted a new, inclusive marketing campaign whose tagline is “What we value most shouldn’t cost more.” 

REI Co-op is greatly expanding its ability to develop and produce promotional and educational content.

Walmart’s latest livestream shopping initiative involves a lifestyle influencer and a social media giant.

Walgreens is further opening its customer base to targeted ads from suppliers, beyond digital and programmatic into TV.

Walmart is directly selling select food products on a popular food-focused television channel. 

Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements.

Macy’s has brought on an experienced producer to lead its branded entertainment events. 

The National Retail Federation appointed Martine Reardon as chief marketing officer and executive VP of content and membership. 

Whether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily. 

MaintenX International announced a partnership with JD Motorsports with Gary Keller racers Ryan Vargas and Landon Cassill for the EchoPark 250 at Atlanta Motor Speedway.