Best Buy launches new influencer programThe leading U.S. consumer electronics retailer is partnering with a major tech influencer. Best Buy joins Walmart, Target with in-house media companyThe leading U.S. consumer electronics retailer is taking its targeted advertising activities to a new level. Media, price affect holiday grocery shoppers A new survey reveals what types of media are most influential in holiday shoppers’ grocery purchases. Why first-party data is a direct retailer’s most valuable asset We have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels. AutoZone launches targeted media platform Advertisers now have direct, personalized access to AutoZone’s customer base. Old Navy plans inclusive holiday, complete with Santa bootcamp Old Navy is looking to shake up some holiday stereotypes with its seasonal campaign. Bed Bath & Beyond kicks off omnichannel holiday promotion The holidays have arrived at Bed Bath & Beyond Inc. – across channels. Eyemart Express names interim exec to marketing head A Dallas-based value optical retailer is filling its top marketing position with an internal promotion. Bloomingdale’s unveils holiday promotion Bloomingdale’s is kicking off the holiday season with an omnichannel campaign called “Give Happy.” Macy’s reveals details of live Thanksgiving Day parade The 95th annual Macy’s Thanksgiving Day parade will commence at its traditional starting point, and include online previews. First Previous 15 16 17 18 19 Next Last
