Media Advertising

Consumers have different preferences regarding social media advertising strategies based on their ages.

Lady Gaga fans filled 20 Westfield Centers across the globe yesterday to watch her open a live performance singing Luck Be a Lady backed by a five-piece jazz band.

Chewy has named a new marketing head.

Macy's Inc. doesn't want an Amazon billboard on top of its most famous store.

Camp has brought on a marketing veteran to help lead it into the next phase of growth.

Another study is forecasting a record holiday for retailers — and cautions them to pay attention to consumers’ changing habits around media consumption.

The giant balloons and spectators will be back — with plenty of COVID precautions in place.

Retailers should include notifications, especially via email, in their back-to-school promotional strategies.